Stop Over Spending

Background

In 2006, a taxpayer advocacy group that supported SOS (Stop Over Spending) amendments and ballot initiatives, contacted Political Media, Inc. to create a viral marketing campaign and promote the issue.

Strategy

Political Media, Inc. quickly formulated and implemented a plan to increase voter awareness of the issue, attract greater attention to the advocacy organizations and mobilize the vote.

Advertising Mediums Employed

• Web Animations
• Blog Infiltration
• Interactive Website Development
• Opt-in Email Marketing
• Online ad placement
• Direct Mail
• Activist on-call
• Public Relations

Results

Political Media, Inc. created an edgy web animation, promoted it via social networks, banner ads and opt-in email and generated over 5 million views.